We're living in the digital age where we can be constantly connected to others. In the business world, 'being connected' is one of the standard communication practices and the definition of 'being connected' varies from company to company. Of course, the demand for your business 'to be constantly connected' may change depending on the type of business you are in. But the impact of constant connectivity is consistently significant across all business types.
Professor Judy Olson from the University of California says:
"In e-mail, Facebook or any sort of communication, much of the traditional markers of trust, such as voice intonation and body language, are hidden. Olson finds that when only text is available, participants judge trustworthiness based on how quickly others respond. So, for instance, it is better to respond to a long message “acknowledging” that you received the message, rather than to wait until there’s time to send a more thorough first message. Wait too long and you are likely to be labeled “unhelpful," along with a host of other expletive-filled attributions the mind will happily construct."
"Being responsive is one of the only ways in asynchronous messaging to signal that we do care about a person — even if it’s a short message. This helps build a culture of trust."
It is difficult to build and maintain the degree of trust with any parties, especially in the business world. The fragile state of trust keeps businesses on their toes to service their clients to their full extent. Trust is one of the important ingredients to build longevity in any business relationships, and this becomes the competitive advantage for those businesses. Including constant connectivity in the service mix is one of the key aspects of the trust building process.
"People are willing to pass judgment, with or without good information. Where examples of one’s competence or reputation are lacking, people will construct whole profiles of another’s personality from what little information is available."
"When judging our own mistakes, we tend to blame the situation. When others make a mistake, we tend to blame their personality (they’re selfish, incompetent, uncaring, etc). Why? For ourselves, we have a full plate of information to link any series of situations to the cause of our misbehavior. For others, we see only the mistake itself; constructing a personality in explanation of that mistake is the shortest path from confusion to simplicity."
Now, the significance of constant connectivity does not only sit with you and your clients. Especially in big corporations, you are required to work with numerous business stakeholders and how well you could collaborate with your colleagues impacts your business output and of course, the relationship with your clients.
The amount of revenue each business can produce with a given amount of staff has a ceiling. Constant connectivity may seem basic and considered as an exhausted avenue for revenue; However, what it does is that it helps the business to build a platform for frequent collaboration, and yes, how well a business can work as a unit determines how high your revenue ceiling would be for your business.
Managing Partner | Openpool